Google understands that great writers create create content. This notion, however, had not been factored into Google’s infamous algorithm until the recent introduction of Author Rank.
What is Author Rank?... (more)
A/B testing isn’t new to the digital marketing industry, and marketers in a variety of industries use it to improve email campaigns, web and landing pages, banner ads, and more.
Marketing tests are incredibly powerful and particularly important for display advertisers. But even if you believe in ... (more)
Banner advertisements have long been used for direct response campaigns, urging people to “Click Now!”, or take advantage of a timely deal. But digital marketing, and specifically display advertising, can be about more than just generating immediate clicks. Marketers now have the opportunity to ... (more)